Top Brands of 2013
Yet another year Apple Inc. stays solid as world no. 1 brand, while Google and IBM fight for the second position. Thus, the brand story of 2013 unfolds. The below ranking is courtesy of MIllwardBrown. It is part of Kantar Group, the insights arm of WPP plc, and World's second largest market research organisation after Nielsen Company. It is focused on Media Brands and Communication. The brand contribution in the below list measures the influence if brand alone on earnings on the scale of 1 to 5(5 being highest). The brand value is calculated using the below technique: Rank Category Brand Brand Value $M Brand Contribution Brand Value % Change Rank Change 1 Technology Apple 185071 4 1% 0 2 Technology Google 113669 3 5% 1 3 Technology IBM 112536 3 -3% -1 4 Fast Food McDonalds 90256 4 -5% 0 ...