Top Brands of 2013

Yet another year Apple Inc. stays solid as world no. 1 brand, while Google and IBM fight for the second position. Thus, the brand story of 2013 unfolds.

The below ranking is courtesy of MIllwardBrown. It is part of Kantar Group, the insights arm of WPP plc, and World's second largest market research organisation after Nielsen Company. It is focused on Media Brands and Communication.

The brand contribution in the below list measures the influence if brand alone on earnings on the scale of 1 to 5(5 being highest).

The brand value is calculated using the below technique:

Rank	Category	Brand	Brand Value     $M	Brand Contribution	Brand Value % Change	Rank Change
1	Technology	Apple	185071	4	1%	0
2	Technology	Google	113669	3	5%	1
3	Technology	IBM	112536	3	-3%	-1
4	Fast Food	McDonalds	90256	4	-5%	0
5	Soft Drinks	Coca Cola	78415	5	6%	1
6	Telecom	AT&T	75507	3	10%	2
7	Technology	Microsoft	69814	3	-9%	-2
8	Tobacco	Marlboro	69383	3	-6%	-1
9	Credit Card	VISA	56060	4	46%	6
10	Telecom	China Mobile	55368	3	18%	0
11	Conglomerate	GE	55375	2	21%	0
12	Telecom	Verizon	53004	3	8%	-3
13	Regional Banks	Wells Fargo	47748	3	20%	1
14	Retail	Amazon.com	45727	3	34%	4
15	Logistics	UPS	42747	5	15%	1
16	Regional Banks	ICBC	41115	2	-1%	-3
17	Telecom	Vodafone	39712	3	-8%	-5
18	Retail	Walmart	36220	2	5%	-1
19	Technology	SAP	34365	2	34%	3
20	Credit Card	Mastercard	27821	4	34%	9
21	Technology	Tencent	27273	4	52%	16
22	Regional Banks	China Construction Banks	26859	2	10%	2
23	Cars	Toyota	24497	4	12%	5
24	Cars	BMW	24015	4	-2%	-1
25	Global Banks	HSBC	23970	3	24%	6
26	Entertainment	Disney	23913	3	40%	17
27	Telecom	Deutsche telecom	23893	2	-11%	-7
28	Credit Card	American Express	23514	4	-12%	-8
29	Luxury	Louis Voutton	22719	4	-12%	-8
30	Technology	Samsung	21404	3	51%	25
31	Technology	Facebook	21261	4	-36%	-12
32	Baby Care	Pampers	20594	5	13%	3
33	Technology	Bai du	20443	5	-16%	-8
34	Beer	Budweiser	20297	4	28%	14
35	Apparel	Zara	20167	3	60%	31
36	Technology	Oracle	20039	2	-11%	-9
37	Regional Banks	Agricultural Bank of China	19975	2	12%	1
38	Regional Banks	Royal Bank of Canada	19968	4	16%	2
39	Oil & Gas	Exxon Mobile	19229	1	5%	-5
40	Luxury	Hermes	19129	4	0%	-8
41	Retail	Home Depot	18488	2	43%	21
42	Personal Care	L'oreal	17971	4	30%	15
43	Cars	Mercedes Benz	17952	4	11%	3
44	Fast Food	Starbucks	17892	4	5%	-2
45	Personal Care	Gillette	17823	4	-6%	-12
46	Regional Banks	Toronto Dominion Bank	17781	4	22%	8
47	Retail	ebay	17749	2	40%	17
48	Regional Banks	Commonwealth Bank of Australia	17745	3	36%	12
49	Oil & Gas	Shell	17678	1	-1%	-10
50	Personal Care	Colgate	17250	4	15%	1
51	Fast Food	Subway	16691	4	12%	1
52	Regional Banks	ANZ	16565	3	New	New
53	Technology	Acceture	16503	3	2%	-8
54	Technology	HP	16362	2	-29%	-28
55	Retail	TESCO	16303	4	-9%	-19
56	Apparel	Nike	15817	4	-3%	-12
57	Insurance	China Life Insurance Company	15279	3	5%	-4
58	Regional Banks	Bank of China	14236	2	10%	3
59	Regional Banks	ICICI Bank	14196	1	12%	4
60	Telecom	Orange	13829	2	-10%	-10
61	Technology	Intel	13757	2	-12%	-12
62	Logistics	FedEx	13732	4	17%	8
63	Regional Banks	U.S. Bancorp	13716	3	19%	9
64	Global Banks	Citi	13386	2	37%	18
65	Oil & Gas	Petro China	13380	1	11%	3
66	Telecom	Movistar	13336	2	-22%	-25
67	Oil & Gas	Sinopec	13127	1	-6%	-11
68	Luxury	Gucci	12735	5	48%	New
69	Apperal	H & M Hennes & Mauritz AB	12732	2	-6%	-11
70	Regional Banks	SBERBANK	12655	3	19%	4
71	Cars	Honda	12401	3	-2%	-6
72	Technology	Siemens	12331	1	16%	1
73	Alcohol	Moutai	12193	3	3%	-4
74	Retail	Ikea	12040	3	31%	15
75	Soft Drinks	Pepsi	12029	4	-5%	-8
76	Retail	Target	11879	3	13%	0
77	Technology	Cisco	11816	2	-11%	-18
78	Oil & Gas	British Petroleum	11520	1	11%	-1
79	Telecom	MTN	11448	3	23%	9
80	Retail	Woolworths	11039	3	New	New
81	Global Banks	Chase	10836	3	25%	11
82	Telecom	MTS	10633	3	11%	3
83	Soft Drinks	Red bull	10558	3	6%	-3
84	Insurance	Pingan	10558	3	4%	-6
85	Regional Banks	Scotiabank	10396	2	8%	-2
86	Cars	Nissan	10186	3	3%	-5
87	Global Banks	Standard Chartered	10160	2	1%	-8
88	Regional Banks	Westpac Australia's First Bank	10070	3	New	New
89	Telecom	Airtel	10054	3	-13%	-18
90	Telecom	NTT Docomo	10028	3	-37%	-43
91	Fast Food	KFC	9953	3	12%	0
92	Technology	Yahoo	9826	3	New	New
93	Global Banks	J P Morgan	9668	2	New	New
94	Telecom	British Telecom	9531	2	New	New
95	Luxury	PRADA	9454	4	63%	New
96	Global Banks	Santander	9232	3	8%	-1
97	Oil & Gas	Chevron	9036	1	5%	-4
98	Logistics	DHL	8940	3	18%	2
99	Retail	Aldi	8885	2	-5%	-12
100	Cars	Volkswagen	8790	3	3%	-4